I was part of CLP Design Studio before it was even an actual business, but this fall I am taking an official role within the business. Director of Marketing is what is printed on my business card, though I suspect my role be more varied than that.
Eric is my husband and Brenda is my sister…so I am the person who makes CLP Design Studio a legitimate “family-owned” business.
My professional experience is in higher-education administration and volunteer management, so obviously I am the perfect match for a marketing position (wink, wink)! When you have a family-owned business, it is all hands on deck and transferable skills get put to use where they are needed. And so I begin the journey of learning how to be a director of marketing.
It is accurate to say that there is no typical day for me. am part stay-at-home mom, part marketing director at CLP and the rest of my time is filled with whatever needs to get done. Sometimes I work at the CLP Studio in Ballston Spa and sometimes I work on our dining room table. As I wrote this earlier this week, for instance, I started the day convincing our daughter that while she really wants to spend all her time with me, she does indeed need to go to school. Then I cut up a basket of tomatoes from our garden that desperately wanted to be cooked down to sauce so they could cook while I had a marketing phone meeting to discuss social media.
I love being part of a small business within a community of small businesses. I consider myself a “connector.” I am continually looking for partnerships with individuals and businesses that benefit both parties mutually.
I am a board member of the Ballston Spa Education Foundation, an assistant 4H Club leader, and a volunteer for the school PTA. I love to read and believe strongly that reading is a tremendous life skill that opens doors…so I constantly engage kids to read. I work with our school on the Pick A Reading Partner program which encourages and rewards students for reading. We also have a “Little Free Library” in our yard.
I am really excited to be playing a more active role at CLP. I think the world of both Eric and Brenda and think they are tremendous artists within their fields. I hope I can spread their talents to a wider circle of clients and that we can all have fun in the process.